GENERAL DIRECTOR of COCA-COLA EUROPACIFIC PARTNERS IBERIA 

Ana has been General Manager of CCEP’s Business Unit in Spain, Portugal and Andorra since 1 January 2025. This appointment marks a new milestone in her more than 23-year career within the Coca-Cola system. Over these years, Ana has held international roles across PACS (Public Affairs, Communication & Sustainability), Marketing, Commercial and Sales, developing the leadership required to take on the General Management of the Iberia Business Unit. 

Ana began her career in Marketing and Communication, where she held various strategic positions focused on international brand management and customer development. She led teams responsible for key categories such as energy drinks, sports drinks and soft drinks, managing brands including Fanta and Powerade. Her commercial experience led her to the role of International Customer Shopper Marketing Director, where she worked with major clients. 

She later took on leadership positions in Public Affairs, Communication and Sustainability (PACS), both in Iberia and globally. She currently also serves on the Board of CCEP Germany. 

With a strong strategic vision and growth-oriented leadership, she has driven key decisions that have strengthened our market position, enabling us to operate and engage with consumers and customers, generating a positive impact both on results and on our relationship with the wider environment.