Commercial and Marketing Managing Director of Félix Solís Avantis

Félix Solís Ramos has been the Commercial and Marketing Managing Director of Félix Solís Avantis, a leading family-owned company in the Spanish wine sector, since April 2023. In this role, he leads the group’s global go-to-market, marketing and internationalisation strategy, and he also serves on the Board of Directors. 

He holds a degree in Economics and Business Administration from the Autonomous University of Madrid and an MBA from IESE Business School, providing him with a strong background in business leadership and a strategic market perspective. 

With more than two decades of experience in the wine world, he previously held Export Management roles within the company, leading the group’s international expansion across Europe, the Americas and Asia. That period was key to consolidating Félix Solís Avantis as one of the world’s largest exporters of Spanish wine. 

Under his leadership, the company has made a strong commitment to modernisation, product diversification and sustainability, combining winemaking tradition with state-of-the-art industrial and logistics processes—with very modern wineries, an extensive international distribution network and a presence in more than 115 countries.